Every year in San Francisco, the city comes alive with something bigger than a conference. The streets around the Moscone Center buzz with energy, badges glint in the sun, and thousands of dreamers, builders, and innovators gather with one shared thought: “This is the place where the future begins.”

That’s Dreamforce. And during October 14-16, 2025, it’s back, bolder, smarter, and more inspiring than ever.

A Global Gathering

Imagine over 45,000 people converging from more than 140 countries. Some are seasoned Trailblazers, others are first-time explorers, but all arrive with a spark, the hunger to learn, connect, and reimagine what’s possible.

From the moment you step into the Trailblazer Forest, it feels less like a tech event and more like a movement. Campfires of ideas ignite in every corner. Leaders share visions that seem to stretch five years into the future. Hands-on workshops let you build AI agents right there, with guidance from Salesforce experts.

And for those watching from afar, Salesforce+ streams it all, keynotes, launches, and behind-the-scenes moments, so the Dreamforce magic travels across the globe.

AI at the Center

This year, the story revolves around the Agentic Enterprise, where AI agents, real-time data, and CRM converge to reshape how businesses operate.

Picture this: instead of spending hours on repetitive tasks, your Agentforce AI agents handle them seamlessly, freeing you to focus on strategy, creativity, and customer connection. It’s not about replacing people, it’s about amplifying human potential.

Sessions, keynotes, and hands-on labs walk you through the “how,” giving you the tools to bring AI out of the hype and into everyday workflows.

Onstage This Year – Big Names, Big Insights

This year’s speaker lineup promises inspiration across technology and culture:

• Marc Benioff – Salesforce Co-Founder & CEO
  
• Sundar Pichai – CEO, Google & Alphabet
  
• Andrew Ng – AI pioneer & Founder, DeepLearning.AI
  
• Tekedra Mawakana – Co-CEO, Waymo
  
• Matthew McConaughey, Ellen Pompeo, America Ferrera, Rob Lowe, and Jesse Eisenberg bringing perspectives from media, storytelling, and advocacy.

The Nights – Where Business Meets Rock & Roll

But Dreamforce isn’t just about learning, it’s about living the experience.

As the sun sets, anticipation builds for Dreamfest, the legendary concert that turns the city into one giant celebration. This year, the stage will shake as Metallica and Benson Boone headline, all in support of UCSF Benioff Children’s Hospitals. The music thunders, the crowd roars, and for a moment, thousands of professionals from every corner of the world move together to the same beat.

The Takeaway: More Than a Conference

Dreamforce is where ideas turn into action. Where you don’t just hear about AI, you use it. Where you don’t just meet people, you form lifelong partnerships. And where inspiration doesn’t end when the event does it travels back with you, reshaping how you work, lead, and dream.

So, whether you’re flying into San Francisco or tuning in online, Dreamforce 2025 is your chance to step into the future of AI and innovation.

As every year, this year too, NJC Labs is ready with fresh innovations ranging from MuleSoft integrations to pre-built AI agents on Agentforce, and a host of topics to explore with peer industry leaders.

We look forward to shaping the conversation on the future of AI and integration together.
Meet our CEO, Bejoy Thomas, and let’s start your AI journey at Dreamforce 2025. Register here.